Research and Markets has announced the addition of Frost & Sullivan's new report "Australian Pharmaceuticals and Life Sciences IT Market" to its offerings. In a release, Research and Markets noted that report highlights include:
This research service provides the latest update on the pharmaceuticals and life sciences IT Market in Australia, as well as, the competitive market landscape in terms of major participants and future trends. The research service identifies the market opportunities and evolving trends that will influence market entry, expansion and domination in years to come.
Market Overview
Promise of Cost-effective Drug Discovery Lures Pharmaceuticals and Life Sciences Enterprises toward IT
Australian life sciences companies are increasing their IT investments on enterprise compliance and quality management systems since the enticement of cost-effective drug discovery solutions through in-silico research is difficult to resist, especially when product lines are drying up and drug development costs are escalating. Cost efficiency, speed, and an IT-related compliance infrastructure that aids regulatory conformance to IT-based drug discovery techniques are proving attractive to investors looking for new hubs of commercial guarantee. "While multinational companies (MNCs) continue to invest in IT solutions, most of them have integrated their enterprise systems with rigorous data analysis techniques and are moving toward complete automation of enterprise," says the analyst of this research. "There are automation opportunities in systems such as data warehousing, business intelligence, and knowledge management, which assist decision making."
The pharmaceuticals and life sciences IT market still has a lot of ground to cover since the conservative pharmaceuticals industry tends to invest in familiar R&D processes rather than test new R&D IT solutions. Moreover, small- and medium-sized enterprises (SMEs) are inclined to focus on short-term growth factors such as innovation and market share and hence, accord low priority to IT investments that can help hem improve productivity margins. However, SMEs that have realized the benefits of IT in their business process have integrated multiple functional areas, mostly in business critical areas. This has increased the uptake of convergence solutions {enterprise resource planning (ERP), customer relationship management (CRM), sales force automation (SFA), and supply chain management (SCM)} and compliance solutions (enterprise compliance and quality management systems).
"IT will play an important role in R&D to maintain efficiency and fast turn-around of research that can be readily commercialized despite likely budget cuts," notes the analyst. "Australia's ability to be the Asian R&D hub has propelled global corporations to invest considerably in streamlining operations to enable channeling of resources toward marketing and loyalty campaigns." Market vendors can take optimum advantage of the market's potential by understanding the industry's investment characteristics. It will not only help identify the IT application needs that drive solution re-investment but also aid them in tailoring solution portfolios and marketing communications to create demand for newer IT solutions. "A confluence of technological and biological breakthroughs has positioned the Australian pharmaceutical and life sciences companies for continued growth," observes the analyst. "This new growth curve is based on the central role of informatics in a growing market that has the capability to reach maturity."
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Enterprise resource planning
- Customer relationship management
- Supply chain management