Pharmaceutical Industry Strategy for Integrated Delivery Networks

Pharmaceutical Industry Strategy for Integrated Delivery Networks Blue Spoon Publishes Approach to Regionalization, Value Innovation

NEW YORK, - Blue Spoon Consulting Group, LLC, today published a strategy for pharmaceutical companies to create a new value proposition for integrated delivery networks, and to work collaboratively with IDNs on improving health outcomes in the United States. Available as a white paper for download through the Blue Spoon Consulting website, the approach re-assembles the building blocks to health within a new industry ecosystem, producing a new market solution for a range of players simultaneously.

Disconnected government policy, lack of continuity of care, poor information exchange, and fragmented service systems are persistent problems in the provision of health for nearly every industrialized country in the world. The strategic challenge for reform, policy entrepreneurship, and industry and government leadership is transcending the current environment to achieve structural change. This unmet need for market organization and systemic collaboration is where pharmaceutical companies have an opportunity to re-shape the dynamics that influence their business.

Prospects for market power and premium pricing - objectives for commercial model innovation, something most pharmaceutical companies are struggling with - will come from leading the design of new industry architectures around shared marketspace. Using diabetes to illustrate the approach, players in the drug, nutrition, infrastructure technology, and content aggregation industries are linked as keystones in a new health ecosystem. The ecosystem can be positioned as a clean slate 'bolt on' to existing health systems, or as a service innovation that providers and integrated delivery networks can use for competitive strategy. The white paper also addresses a new role for government policy, suggesting a shift from administrator to "mediator" between system components can enable structural transformation.

Blue Spoon is a strategy and marketing consultancy for the pharmaceutical industry. We are at the leading edge with a framework to help clients innovate their tactics, differentiate their strategies, and create at a system level. Simply put, Blue Spoon is different. We deliver an evolutionary leap in solutions for growth and competitive advantage.