Cegedim Relationship Management today announced that Laboratorios Casen Fleet has implemented and deployed Mobile Intelligence for iPad(TM) as their centralized Customer Relationship Management (CRM) platform in Spain and Portugal via a shared cloud service. Both field and home office users of Laboratorios Casen Fleet's Primary, Specialty and OTC sales force will utilize the solution's intuitive graphical user design that will maximize their limited time with stakeholders. Laboratorios Casen Fleet is a Spain-based niche pharmaceutical company which drives a leadership position in pediatric and gastroenterological areas by delivering added-value prescription and over-the-counter (OTC) therapies.
Achieving More through Increased System Usability, Market-Specific HCP Data and Unmatched System Governance Capabilities
Extreme healthcare reform in both Spain and Portugal has created a lasting effect on the Life Sciences market. In addition, companies offering a diverse product portfolio of OTC and prescription therapies face an additional layer of IT system management complexity. Consequently, leading Life Sciences companies are implementing industry-specific CRM solutions that seamlessly integrate and adapt with their complex business models.
The award winning, cloud-based Mobile Intelligence for iPad enables Laboratorios Casen Fleet to achieve better governance through deeper system controls for cost, scalability and configuration due to the solution's unmatched flexible system architecture. The company's Primary, Specialty and OTC commercial representatives are leveraging the intuitive graphical user interface that fosters increased usability. They also benefit from OneKey, the world's most comprehensive HCP database, as it enhances all aspects of their CRM platform -- empowering Laboratorios Casen Fleet with information to better profile, target and connect with pediatric and gastroenterological stakeholders throughout Spain and Portugal.
"We required a solution that could easily integrate with our unique product portfolio and distinctive market. Mobile Intelligence offers the robust functionalities that we need in our markets," said Rafael Mella, EMEA Strategic Planning & Commercial Operations Director, Laboratorios Casen Fleet. "We have been impressed by the intuitive targeting/profiling modules and the institution direct sales integration. In addition, we have experienced valuable collaboration that fosters increased efficiency and productivity."
"As Life Sciences companies in Portugal and Spain are navigating cost-cutting healthcare reforms, Laboratorios Casen Fleet now leverages Mobile Intelligence for iPad and OneKey in order to discover growth potential in both the prescription and OTC market," said Stefan Janssens, President EMEA of Cegedim Relationship Management. "Our solution's local, regional and global adaptability, deep system governance capabilities and field user specific modules enable companies with the breakthrough technology advantage needed in today's globalized industry."
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