PARIS - Cegedim Dendrite (PINKSHEETS: CGMJF), global leader in Customer Relationship Management for the life sciences industry, announces a 3 year agreement with leading pharmaceutical company sanofi-aventis to provide Mobile Intelligence CRM solution to over 20 000 users across 28 countries including USA, France and Japan.
Cegedim Dendrite's proven expertise in the Pharmaceutical industry, the flexibility of its Mobile Intelligence solution and its unique capabilities to support users across Primary Care, Stakeholders Management and Pharmacy Management at a global level, have been key drivers of sanofi-aventis' choice.
"We have demonstrated the best capability to proactively support sanofi-aventis' business model evolution towards multichannel CRM, Key Account and KOL management, with the lowest investment," explained Laurent Labrune, Chief Executive Officer of Cegedim Dendrite.
The integration of Mobile Intelligence solution with OneKey, the most robust healthcare database, will enable sanofi-aventis to benefit from a unique database on a worldwide scale, gaining the company an optimized R.O.I. on data management.
The solution has just been deployed for the Managed Markets group in the U.S. France and Spain will follow in the first Quarter of 2010.
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