WASHINGTON-The American Association of Pharmaceutical Scientists (AAPS) hired Environics Communications to conduct public relations and media outreach for 2009 AAPS Annual Meeting and Exposition November 8-12, 2009 in Los Angeles.
AAPS is an international scientific society with approximately 12,000 members in academia, industry, government and other research organizations. The association is a global leader in the open exchange of scientific knowledge related to pharmaceutical research and development to improve healthcare for the world’s population.
The 2009 AAPS Annual Meeting and Exposition is the organization’s premiere event, attracting an international audience of approximately 7,500 individuals from the field of pharmaceutical research. Environics PR support will include assisting AAPS staff with reviewing scientific abstracts and the association’s overall messaging to develop communications strategy and tactics for the meeting. These tactics are likely to include development of media materials; spokesperson preparation; outreach to trade and consumer media outlets domestically and internationally; and on-site PR support.
“Environics demonstrated an in-depth understanding of both the science and business sides of pharmaceutical research and development, extensive experience in healthcare communications and a strong track record of generating media coverage from complex scientific papers,” said Stacey May, director of public outreach for AAPS. “With the global focus on healthcare, now more than ever it is urgent that the pharmaceutical research community be heard, understood and appreciated. Environics’ PR support will help AAPS accomplish this goal within the industry and the general public at large.”
“Pharmaceutical scientists play a vital role in the discovery and development of innovative drugs that save lives and improve the quality of life for countless individuals worldwide,” said Rosalind D’Eugenio, a senior vice president at Environics and leader of the agency’s U.S. health sciences practice. “We look forward to implementing a PR program for AAPS that helps them maintain and expand their leadership position within the global health, medical and scientific communities through outreach to both traditional and social media.”
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